Marketing is the process through which products and services move from the concept to the consumer. Marketing follows the stages that are knowing the good, establishing where to market, knowing the people in need of the product and finally having a good communication strategy. Without any of the above, it is impossible for a business to operate. This article will really look at the reasons why marketing is very important to the development of a company. Marketing is in the heart of any company that is doing well. The importance of this is as illustrated in the below passages. The gathered information is important in helping people to make very informed decision in matters production.
They are important especially in creation of employment. Marketing have always been found to be very effective in creation of employment opportunities. The persons are either employed directly or indirectly. They have the ability to move the product from the concept to the consumer. They are sometimes paid by commission or somebody employs himself directly. They can either buy the goods and sell them to customers as their own. The job gained helps in improving the living standards.
Marketing is important since it helps in provision of the better services in terms of ensuring that the company’s name is lifted up higher. This is very vital the reason being a company cannot be able to do well if people do not know about its existence. In some way, marketing helps improve the image of a given company. This means that the existing marketing channels can be very important tools in ensuring that you carry on with the advertisement of the products and the company. Thus your company continues to shine in the market.
Marketing have been found to be very effective in the movement of the products to the consumer. Marketing is important in helping in the movement of goods. This is important because, the company sometimes may not have the mechanisms or even the infrastructure to move the goods and services from its production site to the customers. With the existence of the marketing people and agents, it is considerably possible for one to be able to carry out the movement of goods and services. This has been the case especially to them that manufacture the beauty products or them that really involve in products that have a specific number of people that use them.
Through marketing, it is always very possible for you to develop other marketing strategies and ideas. This is because, the marketing agents acts as the intelligence of the business that you are operating. Thus, you are in a position to develop new products depending on the demand in the markets.